Engineering to Human-Centric AI Transformation

Product Manager @Innogy SE & Website Design Development (Freelance)
Web Designer (Freelance)
Product Lead @ucm.agency
Founder @Product Manifest
Organisational Developer & Agile Coach @Otto Group
Transformation Lead @MYTOYS Group
Managing Partner @ISG Personalmanagement
Founder @value-driven.io
Throughout these experiences, the consistent thread has been my passion for understanding how organizations & people systems function and how technology can be used not just for efficiency, but to enable people and foster better ways of working. This journey culminated in founding Product Manifest for consulting and, in 2024, value-driven.io, my current venture focused on applying AI to solve these challenges directly. My path has also been enriched by experiences beyond the corporate world, including impactful social projects in South America.
My Guiding Principles
Rooted in Purpose
I believe businesses possess both the opportunity and the responsibility to be a force for good. My focus is on implementing practices that create positive ripples, connecting economic success with sustainable impact.
Balancing People & Profits
True success lies in equilibrium. I champion people-centric transformations that allow individuals to thrive, fully believing this is intrinsically linked to robust, sustainable business prosperity.
Human-Centric Technology
Technology, especially AI, is a powerful driver of change. My passion lies in leveraging it strategically – not just to optimize processes, but fundamentally to empower individuals, freeing them from mundane tasks to focus on creativity, critical thinking, and meaningful contributions.
Enabling Potential
My approach involves fostering self-sufficiency. I work to enable individuals and teams with the knowledge, tools, and confidence to navigate complexity and drive their own success long after an engagement ends.
Core Expertise
AI Strategy & Product Innovation
I partner with organizations to conceptualize and implement AI-driven solutions, particularly focusing on intelligent workflow automation. From defining strategy and roadmaps to designing modular, user-centric products, I ensure AI initiatives deliver tangible business value and enhance human capability.
Organizational Transformation & Architecture
I possess deep diagnostic skills to identify and resolve the systemic friction – strategic, tactical, and operational – that hinders organizational agility and innovation. I design and facilitate transformations towards resilient, value-driven operating models, fostering cultures where technology acts as a strategic enabler.
Leadership Enablement & Change Facilitation
Transformation succeeds through people. I leverage extensive coaching, facilitation, and mediation expertise to empower leaders, build high-performing teams, navigate resistance, and ensure clear communication and alignment throughout the change process.
Education & Certifications
MSc/BSc in Engineering, TU Braunschweig
Specialized studies, Universidad de Las Palmas de Gran Canaria